Estée lauder multi-brand site.

Qatar International Airport, Qatar, 2019

The largest Travel retail site in the world… 180sqm of experiential shopping for 4 of Estee lauder’s iconic global brands - Clinique, estee lauder, La Mer and Tom Ford. Each area of the event offering unique gifting opportunities and travellers of all cultures and backgrounds the opportunity to celebrate the Eid al-Fitr holiday in style.

Travellers visiting the pop-up can take advantage of a range of personalised treatments, demonstrations, services and gift with purchase. Using the ‘Digital iMatch’ tool, customers can identify their ideal Estée Lauder foundation shade or select a complimentary service such as a mini-facial or lip hydration. A special gift-wrapping service is offered to celebrate Eid, while gift with purchase is available to those who purchase three Estée products, including one skincare item. Clinique is offering consumers a free sample of its Moisure Surge 72-Hour Replenishing Hydrator, plus a gift box containing two products. La Mer consumers can have their Crème de La Mer jars engraved, receive deluxe samples 
and benefit from advice to achieve the brand’s signature ‘hydrated’ or ‘lifted’ look. Furthermore, Tom Ford enthusiasts can receive demonstrations from specialists on how to curate a personal fragrance collection from the label’s scent laboratory, The Private Blend Collection.

Featuring an array of luxury beauty services and gifting moments from Estée Lauder’s top prestige beauty brands, we were confident that this pop-up would be the must-shop destination during this celebratory holiday period, and we were right!